出品/红餐网撰文/周飞飞“一份捞派肥牛干拌麻辣烫套餐,配一听可口可乐,餐垫纸上还能扫码抽‘真金’。”最近,海底捞外送推出与可口可乐联名套餐。套餐中搭配的可口可乐马年烟花罐及餐垫纸的扫码互动玩法,再度引发市场关注。这并非一次孤立的营销“整活”。其背后,是海底捞这家以极致堂食体验著称的火锅巨头,正系统性地将“体验感”与“氛围营造”能力,向外卖场景延伸。最新业绩报告显示,海底捞外卖已成为集团第二大收入...
Source Link出品/红餐网撰文/周飞飞“一份捞派肥牛干拌麻辣烫套餐,配一听可口可乐,餐垫纸上还能扫码抽‘真金’。”最近,海底捞外送推出与可口可乐联名套餐。套餐中搭配的可口可乐马年烟花罐及餐垫纸的扫码互动玩法,再度引发市场关注。这并非一次孤立的营销“整活”。其背后,是海底捞这家以极致堂食体验著称的火锅巨头,正系统性地将“体验感”与“氛围营造”能力,向外卖场景延伸。最新业绩报告显示,海底捞外卖已成为集团第二大收入...
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