点击蓝字 关注我们安踏安踏是从晋江走出的中国运动品牌龙头,凭借“单聚焦、多品牌、全球化”战略异军突起。自2009年收购FILA开启品牌并购之路,到2019年吞下亚玛芬体育,再到2026年初以122亿元拿下德国彪马29%股权,安踏通过一次次精准并购,从追随者蜕变为全球体育品牌的重要整合者,不断拓展其国际版图。2026年开年,一桩震动全球运动消费品行业的并购案悄然落定。1月27日,中国运动巨头安踏集团...
Source Link点击蓝字 关注我们安踏安踏是从晋江走出的中国运动品牌龙头,凭借“单聚焦、多品牌、全球化”战略异军突起。自2009年收购FILA开启品牌并购之路,到2019年吞下亚玛芬体育,再到2026年初以122亿元拿下德国彪马29%股权,安踏通过一次次精准并购,从追随者蜕变为全球体育品牌的重要整合者,不断拓展其国际版图。2026年开年,一桩震动全球运动消费品行业的并购案悄然落定。1月27日,中国运动巨头安踏集团...
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