1月27日,晋江鞋王丁世忠执掌的安踏体育,豪掷约15亿欧元(折合人民币123亿元),一举拿下德国运动品牌彪马29.06%的股权,成为其最大单一股东。消息一出,行业震动。这并非安踏第一次买买买,但却是其全球化棋局中分量最重、意图最显的一步。从早年盘活斐乐,到成功运作始祖鸟,安踏已从一家本土运动鞋服制造商,蜕变为一个庞大的国际化品牌管理集团。此次收购彪马,不仅是为其品牌帝国补上一块关键拼图,更预示着...
Source Link1月27日,晋江鞋王丁世忠执掌的安踏体育,豪掷约15亿欧元(折合人民币123亿元),一举拿下德国运动品牌彪马29.06%的股权,成为其最大单一股东。消息一出,行业震动。这并非安踏第一次买买买,但却是其全球化棋局中分量最重、意图最显的一步。从早年盘活斐乐,到成功运作始祖鸟,安踏已从一家本土运动鞋服制造商,蜕变为一个庞大的国际化品牌管理集团。此次收购彪马,不仅是为其品牌帝国补上一块关键拼图,更预示着...
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