滔搏能用Norrøna叩响高端户外的大门吗?

娱乐资本论
Jan 30

文|娱乐资本论李静林1月17日,北京SKP五层,户外品牌Norrøna开出北京首店。这一节点距其在上海浦东嘉里城开出线下限时体验店仅过去约两个月——彼时,Norrøna在中国线下首次以快闪形式落地,亦是一次对中国零售市场的试水。事实上,2016年,Norrøna曾通过入驻户外集合店的形式短暂涉足中国市场,但由于当时整体中国户外市场大环境热度不足等因素,品牌的独特性并没有得到很好的体现。去年5月,...

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