在乳制品供需结构矛盾突出的背景下,企业正通过产品创新、适配消费者新需求与情绪价值寻求突破。2026年1月27日,“跃马迎新,一路光明”光明乳业迎新发布会在上海博物馆举行。发布会上,光明乳业正式发布马年焕新系列和上海限定——“梧桐树下”享浓上海鲜牛奶。值得关注的是,光明乳业发布了其在自有知识产权菌株转化应用、高端发酵乳、功能性牛乳三大领域的创新成果。其中,优倍肌骨鲜牛乳添加初乳碱性蛋白(CBP)、β...
Source Link在乳制品供需结构矛盾突出的背景下,企业正通过产品创新、适配消费者新需求与情绪价值寻求突破。2026年1月27日,“跃马迎新,一路光明”光明乳业迎新发布会在上海博物馆举行。发布会上,光明乳业正式发布马年焕新系列和上海限定——“梧桐树下”享浓上海鲜牛奶。值得关注的是,光明乳业发布了其在自有知识产权菌株转化应用、高端发酵乳、功能性牛乳三大领域的创新成果。其中,优倍肌骨鲜牛乳添加初乳碱性蛋白(CBP)、β...
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