** Shares of Nine Entertainment Group NEC.AX rise as much as 4.6% to A$1.14, hitting their highest since January 20
** Stock logs largest intraday pct gain since September 12, 2025, putting it among the top gainers on the broader benchmark .AXJO
** Diversified media firm to buy outdoor advertising group QMS Media for enterprise value of A$850 million ($599.00 million)
** Co to also divest its radio assets for A$56 million
** Says combined transactions, including restructuring of regional NBN TV unit, would unlock about A$217 million in cash proceeds, tax benefits
** Stock up 2.9% YTD, including the day's moves
($1 = 1.4190 Australian dollars)
(Reporting by Nikita Maria Jino in Bengaluru)
((Nikita.Jino@thomsonreuters.com))