** American Express AXP.N shares up 0.4% to $358.34 ahead of Q4 earnings due before the opening bell on Friday

** The payments company is expected to report a 10% increase in revenue to $18.92 bln with adj EPS of $3.54, per LSEG data, vs yr-ago adj. EPS of $3.04

** AXP has met or beaten EPS in seven of past eight quarters, with most recent miss in Q4 2023

** Of the 32 analysts that cover AXP, the breakdown of recommendations is 12 "strong buy" or "buy," 19 "hold" and 1 "strong sell"

** Median price target of $380 is up from $357.50 a month ago

** With move on the session, AXP shares down ~3% YTD vs nearly 2% gain in Dow Industrials .DJI

** AXP options imply a 4.0% swing for the shares, in either direction by Friday, according to Trade Alert; the stock has logged an avg move of 3.9% on the day of results, over the last eight quarters

(Reporting by Chuck Mikolajczak)

((charles.mikolajczak@tr.com; @chuckmik.bsky.social))