上线不到半年即“夭折”:快手外卖的撤退,给流量巨头上了一课

科技Nice
Jan 30

作者 / 丛杰出品 / 科技Nice(Tech-Nice)快手在本地生活战场的试探,再次证明了互联网流量法则中一条并不性感的真理:拥有流量并不等于拥有履约能力。1月30日,据媒体观察,上线不足半年的快手App首页“团购”板块内的“外卖省心购”独立入口已悄然下线。这一变动距离2025年8月该入口的高调上线,仅仅过去了不到六个月。从当初作为加码本地生活赛道的关键落子,到如今的静默撤退,快手在外卖业务上...

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