“买上瘾”的安踏,停不下来

伯虎财经
Jan 30

就把踏入2026年,在“买买买”路上狂奔17年的安踏,仍然停不下来。1月27日,安踏体育发布公告称,拟以15亿欧元(约123亿元人民币)收购彪马29.06%股权,成为这家德国运动品牌的最大单一股东。这并非安踏历史上最大的一笔交易,但却是一块“最难啃的骨头”。早在去年11月,市场上便有了安踏要收购彪马的传言,但彪马作为全球第五大品牌,于安踏而言也是极大的挑战。终于,传闻尘埃落定。从FILA到迪桑特,...

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