近期,国际运动品牌接连做出重大战略调整,继耐克更替大中华区负责人,阿迪达斯亦公布了新的关键动向。1月27日,阿迪达斯宣布成为2026江苏省城市足球联赛(下称“苏超”)官方战略合作伙伴。此前,阿迪达斯更多是出现在奥运会、足球世界杯等世界级体育赛事。如今“弯腰”赞助省级赛事,也让外界颇为惊讶。 两大国际品牌近期的战略调整,凸显了其在华处境已发生根本转变。面对本土品牌和其他国际品牌的持续围攻,耐克与...
Source Link近期,国际运动品牌接连做出重大战略调整,继耐克更替大中华区负责人,阿迪达斯亦公布了新的关键动向。1月27日,阿迪达斯宣布成为2026江苏省城市足球联赛(下称“苏超”)官方战略合作伙伴。此前,阿迪达斯更多是出现在奥运会、足球世界杯等世界级体育赛事。如今“弯腰”赞助省级赛事,也让外界颇为惊讶。 两大国际品牌近期的战略调整,凸显了其在华处境已发生根本转变。面对本土品牌和其他国际品牌的持续围攻,耐克与...
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