2026年，随着半亩花田、HBN等国货个护美妆品牌角逐港交所，港股市场再次成为美妆国货寻求资本加持与品牌升级的战略性舞台。在这股赴港IPO浪潮中， 毛戈平 以超过30倍的市盈率，成为一个迷人而复杂的标的。它让市场隐约感到，港股似乎已准备好为国货情怀与品牌叙事买单。然而，剥开诱人的估值外衣，毛戈平的本质更接近“孤品”而非“标品”。它极度依赖创始人IP，深植东方美学，并坚持更缓慢的高端路线。这一特质，...
Source Link2026年，随着半亩花田、HBN等国货个护美妆品牌角逐港交所，港股市场再次成为美妆国货寻求资本加持与品牌升级的战略性舞台。在这股赴港IPO浪潮中， 毛戈平 以超过30倍的市盈率，成为一个迷人而复杂的标的。它让市场隐约感到，港股似乎已准备好为国货情怀与品牌叙事买单。然而，剥开诱人的估值外衣，毛戈平的本质更接近“孤品”而非“标品”。它极度依赖创始人IP，深植东方美学，并坚持更缓慢的高端路线。这一特质，...
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