Rogers Communications' Wireless Subscriber Loading Falls Short in 4Q -- Market Talk
Dow Jones
Jan 29
0949 ET - Rogers Communications' wireless subscriber loading was lower than expected in 4Q, according to Scotiabank in a report. Analyst Maher Yaghi says Rogers added 37,000 postpaid phone customers, far short of his 58,000 estimate and the 53,000 consensus expectation. Yaghi says churn improved year-over-year but not enough to counter a "meaningful decline in gross loading." The analyst says that 2026 industry loading expectations are too high. Average revenue per unit was also down 3%, and Yaghi thinks this metric will remain negative in 2026, "but show improvement heading toward flat late in the year." (adriano.marchese@wsj.com)
(END) Dow Jones Newswires
January 29, 2026 09:49 ET (14:49 GMT)
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