美团暗建“零售动物园”:6大动物军团围剿本地生活

食器研究所
Jan 29

当你在美团下单30分钟达的生鲜、深夜应急的酒水,或是社区楼下随手买的日用品时,或许没发现:一个由“动物”主宰的零售帝国,早已悄然成型。从代表配送的袋鼠,到主攻全品类的小象,再到硬折扣新玩家快乐猴、社区毛细血管松鼠……美团用6个动物品牌,织就了一张覆盖“即时配送+线下零售+餐饮基建”的天网,直指万亿本地生活市场。这不是零散布局,而是一场蓄谋已久的生态围剿。先看战绩:日均1.5亿单的“动物军团”有多猛...

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