英国广告标准局因“社交不责任”禁止 Coinbase 系列广告

BitPush
Jan 29

比推消息, 英国广告标准局(ASA)发布通告表示,Coinbase 于去年 8 月在伦敦地铁及火车站发布的视频广告和海报已被禁。ASA 指出,相关广告通过展示生活成本上涨和失业等生活困境,并配以“一切都很好”的歌词,暗示消费者应进行财务变革。监管机构认为,这些广告将 Coinbase 定位为传统金融系统的替代方案,淡化了加密货币风险。Coinbase 对此表示,广告旨在引发对金融系统现状的讨论,而非提供简化解决方案。针对此事件,Brian Armstrong 曾在 X 平台发文表示,更新系统与改善社会并非政治声明,而是关于传统金融系统失效及加密货币作为改进方式的陈述。

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