新浪科技讯 1月29日午间消息，今年天猫年货节期间，鸿星尔克、斯凯奇、中国乔丹等运动品牌接入淘宝闪购。
目前，鸿星尔克已完成超过1000家线下门店接入，预计到年底入驻门店数量将扩展至约2000家。斯凯奇将上海、北京、广州、深圳、杭州等54个全国城市，线下282家自营门店接入，2026年将持续扩大品牌在淘宝闪购的规模。中国乔丹则计划分批接入全国超千家线下门店。
鸿星尔克、斯凯奇、中国乔丹均实现了线下门店货品的全量接入。鸿星尔克26年新品“菁英”系列休闲鞋、公园跑系列跑鞋通过闪购同步发售；斯凯奇也通过闪购上新了“成毅明星同款”系列、闪穿系列徒步鞋等新品，额外叠加8公里范围免配送费的限时优惠；中国乔丹在平台官方立减8.8折的基础上叠加优惠，超千款商品5折起，同样做到限时免配送费。
2025年，安踏、361°、迪卡侬、滔搏等头部品牌已率先接入，如今，随着更多重量级玩家加入，淘宝闪购正成为运动品牌布局即时零售的核心阵地，在天猫通过线上线下一体化经营，为消费者带来全新购物体验。
责任编辑：郝欣煜
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