销量腰斩、经销商“跑路”,保时捷如何赢回中国市场?

华夏时报网
Jan 29

2025年,保时捷在华销量同比下滑约26%,叠加近期部分销售中心被曝“人去楼空”,让这家豪华车巨头在一段时间内持续处于舆论风口。  作为超豪华车市场的标杆品牌,中国曾一度为保时捷全球最重要的增长引擎。2021年以9.57万辆的交付量创下历史巅峰,贡献了全球销量的三分之一。然而此后,这家“豪车印钞机”便陷入增长泥潭,销量持续下探。到2024年,中国市场已从保时捷全球最大单一市场退居第三。2025年,...

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