670亿茶饮巨头古茗,低调“逆袭”

DoNews
Jan 30

茶饮赛道,已经进入存量博弈阶段。当外卖行业的无序竞争开始结束,茶饮赛道的红利期也暂时告一段落。但对于茶饮企业而言,虽然同质化比较严重,但是并非没有差异。那些构建出强大供应链的企业,依旧能够笑傲市场,例如蜜雪冰城,古茗这样的企业。根据统计显示,进入2026年之后,古茗继续保持升势,其年内涨幅依旧高达13%。截至最新收盘,古茗市值超过了670亿港元。护城河高企经过这些年的发展,奶茶行业的竞争,已经不再...

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