新品“换装”非遗、线下开启快闪,西式快餐为何爱过中国节?

新京报
Feb 01

新京报讯(记者王萍)春节将至,多家餐饮企业纷纷开启新春主题活动。2月1日,新京报记者从麦当劳中国了解到,今年,麦当劳中国继续携手非遗传承人,以打造主题彩灯的形式,推出系列新品。同时,包括北京在内的五地消费者还可以参加线下快闪。  近年来,西式快餐的本土化从口味适配、产品改良,进阶到文化内核深度融合的新阶段。在业内看来,传统节日已经成为品牌落地文化本土化的核心场景,以麦当劳为代表的国际连锁品牌,正...

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