上周,一则公告震动了全球体育用品行业——安踏集团宣布以15亿欧元收购德国运动品牌彪马(PUMA)29.06%的股权,成为其最大单一股东。这次交易资金全部来自安踏内部现金储备,预计于2026年底前完成。全球运动品牌市场格局,正随着这笔交易发生历史性转变。曾经的“耐克-阿迪达斯-彪马”欧美铁三角,正式进入“耐克-阿迪达斯-安踏”的新三极时代。安踏买下的不仅是彪马的股权,更是全球体育用品产业格局重组的...
Source Link上周,一则公告震动了全球体育用品行业——安踏集团宣布以15亿欧元收购德国运动品牌彪马(PUMA)29.06%的股权,成为其最大单一股东。这次交易资金全部来自安踏内部现金储备,预计于2026年底前完成。全球运动品牌市场格局,正随着这笔交易发生历史性转变。曾经的“耐克-阿迪达斯-彪马”欧美铁三角,正式进入“耐克-阿迪达斯-安踏”的新三极时代。安踏买下的不仅是彪马的股权,更是全球体育用品产业格局重组的...
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