■拟15.05亿欧元拿下彪马29.06%股权■又一次“真金白银”向全球体育巨头发起冲击■之所以敢“抄底”,本质上是一场互补式豪赌作者|邵阳编辑|陈秋另镜ID:DMS-012当许多体育品牌还在国内赛场卷流量、拼性价比时,1月26日,安踏体育对外官宣,拟豪掷15.05亿欧元(约合122.78亿元人民币),拿下德国运动老牌彪马(PUMA)29.06%的股权。一旦交易落定,安踏将正式坐稳彪马最大股东的位置...
Source Link■拟15.05亿欧元拿下彪马29.06%股权■又一次“真金白银”向全球体育巨头发起冲击■之所以敢“抄底”,本质上是一场互补式豪赌作者|邵阳编辑|陈秋另镜ID:DMS-012当许多体育品牌还在国内赛场卷流量、拼性价比时,1月26日,安踏体育对外官宣,拟豪掷15.05亿欧元(约合122.78亿元人民币),拿下德国运动老牌彪马(PUMA)29.06%的股权。一旦交易落定,安踏将正式坐稳彪马最大股东的位置...
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