作者丨孟晗晨编辑丨邢怡然对不少海外玩家而言,“中手游”并非最先被感知的公司名称,《仙剑奇侠传》《斗罗大陆》等 IP 所承载的角色与世界观,才是真正的入口。这类成熟 IP 在港澳台、日韩等市场持续释放影响力,也成为中手游切入海外市场的重要抓手。围绕这些内容资产,中手游并未选择一次性铺向全球市场,而是优先在文化与用户结构更接近的区域完成验证,在跑通发行与运营模型后,再逐步向更多海外市场复制与扩展。相较...
Source Link作者丨孟晗晨编辑丨邢怡然对不少海外玩家而言,“中手游”并非最先被感知的公司名称,《仙剑奇侠传》《斗罗大陆》等 IP 所承载的角色与世界观,才是真正的入口。这类成熟 IP 在港澳台、日韩等市场持续释放影响力,也成为中手游切入海外市场的重要抓手。围绕这些内容资产,中手游并未选择一次性铺向全球市场,而是优先在文化与用户结构更接近的区域完成验证,在跑通发行与运营模型后,再逐步向更多海外市场复制与扩展。相较...
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