过去一年,消费类安防市场在线上线下全渠道迎来较为可观的成绩。根据洛图科技(RUNTO)最新发布的数据显示,2025年中国消费级监控摄像头市场的全渠道销量为5507万台,同比增长3.0%。在消费安防渐入“存量市场”的阶段,凭借线上渠道的加持,品牌厂商们迎来新的机会,也吸引了不少跨界品牌入局。与此同时,从数据来看,线上渠道新品牌厂商的持续入局,在消费安防内卷加剧的压力之下,进一步倒逼行业品牌效应的加速...
Source Link过去一年,消费类安防市场在线上线下全渠道迎来较为可观的成绩。根据洛图科技(RUNTO)最新发布的数据显示,2025年中国消费级监控摄像头市场的全渠道销量为5507万台,同比增长3.0%。在消费安防渐入“存量市场”的阶段,凭借线上渠道的加持,品牌厂商们迎来新的机会,也吸引了不少跨界品牌入局。与此同时,从数据来看,线上渠道新品牌厂商的持续入局,在消费安防内卷加剧的压力之下,进一步倒逼行业品牌效应的加速...
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