金吾财讯 | 中金公司发研报指，消费品：传统消费景气度有待提振，观察消费支持政策实施效果。2025年12月，洗衣机、冰箱、空调销售量当月同比分别下降27%、37%、36%，销售增速继续下滑，2026年国补政策已落地，更加聚焦核心品类。农产品方面，截至1月下旬生猪平均收购价14元/公斤，较上月环比基本持平。生猪市场供应相对充裕，截至2025年末全国生猪存栏42967万头，比上年末增加224万头，能繁母猪为正常保有量的102%，猪肉政策调控与市场自发去产能持续推进。临近春节飞天茅台动销边际好转，短期批发价企稳。除此之外，纺织服装、酒店餐饮及旅游、零售等国内需求均有待改善。在中央经济工作会议提出的重点工作任务中，扩内需仍然居于首位，方向包括“制定实施城乡居民增收计划”、“扩大优质商品和服务供给”、“释放服务消费潜力”等，后续相关政策落地效果有待观察。
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