Interest Rate Hikes Could Hurt Australia's Ad Market -- Market Talk
Dow Jones
Feb 04
0104 GMT - Australian interest-rate hikes such as the one the Reserve Bank announced this week are likely to hit consumer confidence and spending with the country's media advertisers, Macquarie analysts warn. They point out that media stocks tend to underperform in the lead-up to rate hikes, more of which could be on the way. They warn in a note that there is already low visibility on ad spend intentions into 2026, although operators are optimistic that volumes will improve. Macquarie's preferred sector pick is oOh!media, with the out-of-home market in which it operates viewed as a structural winner. (stuart.condie@wsj.com)
(END) Dow Jones Newswires
February 03, 2026 20:04 ET (01:04 GMT)
Copyright (c) 2026 Dow Jones & Company, Inc.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.