2025年的净水器市场,悄悄踩了一脚刹车。奥维云网数据显示,净水器品类零售额同比下滑4.5%,销量也呈现负增长。市场增长势能似乎在快速耗尽,那种高歌猛进的场面不见了,取而代之的是略显沉寂的低速运行。难道净水器这么快就从“刚需”变成“缓需”了吗?如果我们分开看线上和线下,会发现不同的故事。钉科技注意到,线下市场显得更加集中,A.O.史密斯、安吉尔、沁园、卡萨帝和美的,这前五名的市占率都超过了10%,...
Source Link2025年的净水器市场,悄悄踩了一脚刹车。奥维云网数据显示,净水器品类零售额同比下滑4.5%,销量也呈现负增长。市场增长势能似乎在快速耗尽,那种高歌猛进的场面不见了,取而代之的是略显沉寂的低速运行。难道净水器这么快就从“刚需”变成“缓需”了吗?如果我们分开看线上和线下,会发现不同的故事。钉科技注意到,线下市场显得更加集中,A.O.史密斯、安吉尔、沁园、卡萨帝和美的,这前五名的市占率都超过了10%,...
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