Publicis Set for 'Deja Vu' Moment in 2026 -- Market Talk

Dow Jones
Feb 04

1300 GMT - Publicis Groupe faces a "deja vu" moment in 2026, in which an expected strong performance is likely to be overshadowed by investors' fears about artificial intelligence, Barclays analysts say. For the French advertising group, this year looks set to be a repeat of 2025, when solid results resulted in its stock underperforming the Stoxx Europe 600 index by 30%, the analysts say. Publicis is likely to raise its 2026 outlook at some point and end up guiding for organic net revenue growth of 5% to 6%, Barclays says. Nevertheless, investors remain very bearish on ad stocks, the analysts say. Barclays cuts its recommendation on Publicis to equalweight from overweight, and trims its target price to 95 euros from 115 euros. Shares fall 3.7% to 89.21 euros. (adria.calatayud@wsj.com)

 

(END) Dow Jones Newswires

February 04, 2026 08:00 ET (13:00 GMT)

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