Southern Cross Media Group Limited's (ASX:SXL) market cap decline of AU$36m may not have as much of an impact on institutional owners after a year of 5.1% returns

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Feb 04

AdvertisementKey Insights Given the large stake in the stock by institutions, Southern Cross Media Group's stock price might be vulnerable to their trading decisions A total of 5 investors have a ...

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Every investor in Southern Cross Media Group Limited (ASX:SXL) should be aware of the most powerful shareholder groups.  With 39% stake, institutions possess the maximum shares in the company.  Put another way, the group faces the maximum upside potential (or downside risk).  No shareholder likes losing money on their investments, especially institutional investors who saw their holdings drop 11% in value last week.  Still, the 5.1% one-year gains may have helped mitigate their overall losses.  They should, however, be mindful of further losses in the future.     Let's take a closer look to see what the different types of shareholders can tell us about Southern Cross Media Group.  Check out our latest analysis for Southern Cross Media Group ASX:SXL Ownership Breakdown February 3rd 2026 What Does The Institutional Ownership Tell Us About Southern Cross Media Group? Many institutions measure their performance against an index that approximates the local market. So they usually pay more attention to companies that are included in major indices.   As you can see, institutional investors have a fair amount of stake in Southern Cross Media Group.  This implies the analysts working for those institutions have looked at the stock and they like it. But just like anyone else, they could be wrong.  When multiple institutions own a stock, there's always a risk that they are in a 'crowded trade'. When such a trade goes wrong, multiple parties may compete to sell stock fast. This risk is higher in a company without a history of growth. You can see Southern Cross Media Group's historic earnings and revenue below, but keep in mind there's always more to the story. ASX:SXL Earnings and Revenue Growth February 3rd 2026  Southern Cross Media Group is not owned by hedge funds.      SGH Limited is currently the largest shareholder, with 20% of shares outstanding.       With 13% and 7.7% of the shares outstanding respectively, Spheria Asset Management Pty Ltd and Samuel Terry Asset Management Pty Ltd are the second and third largest shareholders.     Our research also brought to light the fact that roughly 53% of the company is controlled by the top 5 shareholders suggesting that these owners wield significant influence on the business.     While it makes sense to study institutional ownership data for a company, it also makes sense to study analyst sentiments to know which way the wind is blowing.   There is some analyst coverage of the stock, but it could still become more well known, with time.  Insider Ownership Of Southern Cross Media Group The definition of an insider can differ slightly between different countries, but members of the board of directors always count.  The company management answer to the board and the latter should represent the interests of shareholders. Notably, sometimes top-level managers are on the board themselves.  I generally consider insider ownership to be a good thing. However, on some occasions it makes it more difficult for other shareholders to hold the board accountable for decisions.   Shareholders would probably be interested to learn that insiders own shares in Southern Cross Media Group Limited.   It has a market capitalization of just AU$294m, and insiders have AU$20m worth of shares, in their own names.   This shows at least some alignment. You can  click here to see if those insiders have been buying or selling.   General Public Ownership The general public, who are usually individual investors, hold a 27% stake in Southern Cross Media Group.   This size of ownership, while considerable, may not be enough to change company policy if the decision is not in sync with other large shareholders.  Private Company Ownership We can see that Private Companies own 6.1%, of the shares on issue.  It might be worth looking deeper into this. If related parties, such as insiders, have an interest in one of these private companies, that should be disclosed in the annual report. Private companies may also have a strategic interest in the company.   Public Company Ownership We can see that public companies hold 21% of the Southern Cross Media Group shares on issue.  We can't be certain but it is quite possible this is a strategic stake. The businesses may be similar, or work together.   Next Steps: I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too.    Consider for instance, the ever-present spectre of investment risk.   We've identified 2 warning signs  with Southern Cross Media Group (at least 1 which is significant)  , and understanding them should be part of your investment process.     If you are like me, you may want to think about whether this company will grow or shrink. Luckily, you can check this free report showing analyst forecasts for its future.  NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com.This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}