70后河北大爷开餐馆,9个月狂揽20亿,硬刚海底捞,准备上市

品牌观察官
Feb 02

作者 | 曾有为来源 | 品牌观察官(ID:pinpaigcguan)引言:巴奴创始人曾因一句关于消费门槛的言论引发全网热议,当时多数人只当是无心之失,但如今再看,这句话恰恰暴露了品牌在定位与现实之间的拉扯。不过抛开争议,巴奴能在火锅市场中站稳脚跟,核心还是源于其差异化的品牌策略。巴奴跳出行业对服务的过度追逐,聚焦毛肚与菌汤等招牌菜品,以此锚定自身的品牌定位,从区域起步逐渐拓展至全国市场。但亮眼...

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