2月3日,胡润研究院发布《2025胡润中国品牌榜》。在统计口径调整与品牌估值逻辑变化的背景下,山东企业的品牌格局出现新的排位变化。本次山东共有10个品牌入围,较2023年的6个、2024年的8个继续增加。其中,最受关注的变化出现在榜首——青岛啤酒以160亿元品牌价值,超过长期占据首位的海尔,成为山东上榜品牌中排名最高的企业。这一变化背后,与榜单本次“剔除海外业务、更加聚焦中国市场”的统计口径调整...
Source Link2月3日,胡润研究院发布《2025胡润中国品牌榜》。在统计口径调整与品牌估值逻辑变化的背景下,山东企业的品牌格局出现新的排位变化。本次山东共有10个品牌入围,较2023年的6个、2024年的8个继续增加。其中,最受关注的变化出现在榜首——青岛啤酒以160亿元品牌价值,超过长期占据首位的海尔,成为山东上榜品牌中排名最高的企业。这一变化背后,与榜单本次“剔除海外业务、更加聚焦中国市场”的统计口径调整...
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