近期,盲盒潮玩品牌泡泡玛特与本地生活平台美团相继布局烘焙领域,标志着这一传统食品赛道又迎来跨界入局的新动态。随着市场规模持续扩大、渠道结构快速演变,烘焙行业竞争已从产品供给升级为供应链整合与研发创新的系统化比拼。盲盒巨头杀入烘焙赛道,美团小象烘焙开设线下店1月22日,潮玩品牌泡泡玛特旗下独立烘焙品牌“POP BAKERY”正式入驻小红书,标志着其进一步加码烘焙赛道。图片来源:小红书据悉,该品牌在线...
Source Link近期,盲盒潮玩品牌泡泡玛特与本地生活平台美团相继布局烘焙领域,标志着这一传统食品赛道又迎来跨界入局的新动态。随着市场规模持续扩大、渠道结构快速演变,烘焙行业竞争已从产品供给升级为供应链整合与研发创新的系统化比拼。盲盒巨头杀入烘焙赛道,美团小象烘焙开设线下店1月22日,潮玩品牌泡泡玛特旗下独立烘焙品牌“POP BAKERY”正式入驻小红书,标志着其进一步加码烘焙赛道。图片来源:小红书据悉,该品牌在线...
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