一夜关店135家!进得了巴黎老佛爷,却守不住国内门店,波司登究竟怎么了?

环球纺织
Feb 03

长按图片进行购买这个冬天,羽绒服巨头波司登的日子并不好过。一边是全网此起彼伏的讨伐声:“2099元羽绒服充绒量仅86克”“溢价溢了一脸,再也不是小时候的波司登了”;另一边是冰冷的关店数据——中购联统计显示,2025年12月波司登仅商场门店就关闭135家,当月无一家新增商场店,直接登上月度关店榜第二位。从2013年顶峰时期的14435家零售网点,到如今仅剩3000余家;从国民平价羽绒服代表,到动辄...

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