一家发轫于广州、成立16年的国货美妆品牌雷尼,曾占据广州专业市场“半壁江山”,年出货额达数千万元。2020年前后,受线下渠道停摆影响,其销售额暴跌超八成,品牌濒临绝境。2021年,团队决定“All in拼多多”,开启线上转型。彼时,拼多多正推进“西进计划”,通过中转集运模式创新、偏远地区中转费减免及“千亿扶持”计划降低物流成本。雷尼借助该计划,将发往青海、西藏、甘肃等西部地区的头程运费由12元以上...
Source Link一家发轫于广州、成立16年的国货美妆品牌雷尼,曾占据广州专业市场“半壁江山”,年出货额达数千万元。2020年前后,受线下渠道停摆影响,其销售额暴跌超八成,品牌濒临绝境。2021年,团队决定“All in拼多多”,开启线上转型。彼时,拼多多正推进“西进计划”,通过中转集运模式创新、偏远地区中转费减免及“千亿扶持”计划降低物流成本。雷尼借助该计划,将发往青海、西藏、甘肃等西部地区的头程运费由12元以上...
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