8000家门店将开放特许经营 星巴克中国将开启轻资产扩张

钛媒体
Feb 03

星巴克中国的门店经营模式即将从全部直营转变为特许经营模式。在日前举办的2026年投资者日活动上,星巴克首席执行官 Brady Brewer表示,通过与博裕的合资,星巴克正在将旗下超8000家咖啡店从公司自营模式转变为特许经营模式。“我们正在与博裕投资建立一家合资公司,以加速在中国的增长。”Brewer在会上表示,“我们看到了一条路径,可在未来逐步将中国市场的门店数量提升至15000至20000家,...

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