安踏丁世忠的“氪金”哲学

DoNews
Feb 06

安踏再出击。1月底,安踏集团宣布拟以约15.06亿欧元现金收购德国运动品牌彪马29.06%的股权,交易金额折合人民币约123亿元。收购完成后,安踏将成为这家拥有百年历史的品牌的最大股东。这是安踏集团在2026年的首笔重大收购,也是近二十年来继FILA、始祖鸟、亚玛芬等品牌之后的第十六次并购。这次收购的战略意图也十分清晰。彪马尽管近年业绩疲软,但作为曾经与耐克、阿迪达斯齐名的全球运动品牌“老三”,...

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