15.06亿欧元对价,29.06%股权。2026年年初,全球体育用品消费市场迎来一场瞩目的交易。中国体育用品企业安踏集团以123亿元人民币从法国皮诺家族旗下Groupe Artémis收购了老牌体育用品彪马近三成股权,成为后者最大单一股东。虽然溢价60%,但大多数外媒对这次交易给予双赢的评价。有外媒认为,“这是中国体育品牌全球化里程碑,安踏补齐欧美市场与足球品类短板,溢价反映控制权价值”。能够在...
Source Link15.06亿欧元对价,29.06%股权。2026年年初,全球体育用品消费市场迎来一场瞩目的交易。中国体育用品企业安踏集团以123亿元人民币从法国皮诺家族旗下Groupe Artémis收购了老牌体育用品彪马近三成股权,成为后者最大单一股东。虽然溢价60%,但大多数外媒对这次交易给予双赢的评价。有外媒认为,“这是中国体育品牌全球化里程碑,安踏补齐欧美市场与足球品类短板,溢价反映控制权价值”。能够在...
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