安踏并购彪马:一场豪赌背后的品牌协同与整合困境

博望财经
Feb 04

文|恒心来源|博望财经近日,安踏正式宣布以15亿欧元(约合人民币123亿元)收购彪马29.06%股权,成为这家德国运动品牌的最大单一股东。这笔交易终于尘埃落定,自2025年8月市场传出风声以来,业内就持续关注着这场可能改变全球运动品牌格局的并购。过去十年间,安踏通过一系列收购构建了庞大的多品牌矩阵,然而随着主品牌增长放缓,集团亟需新的增长故事。尽管市场对彪马近期的财务表现和整合挑战存有疑虑,但从...

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