Under Armour's Footwear Business Needs More Work -- Market Talk

Dow Jones
Feb 07

1333 ET - Under Armour's footwear business is still a stain on the business. "I want to be very direct about it," CEO Kevin Plank says on a call with analysts. "Year-to-date sales are down about 14%, reflecting structural issues we are actively unwinding." For years, Under Armour tried to grow its footwear business by launching more styles, price points and incremental updates without the demand or scale to support it, Plank says. He adds that the actions diluted volume, pressured margins and increased inventory risk. "We are addressing each of these," Plank says, noting Under Armour will exit low-productivity styles, reduce SKUs and retool its pricing strategy. (connor.hart@wsj.com)

 

(END) Dow Jones Newswires

February 06, 2026 13:33 ET (18:33 GMT)

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