东方树叶临期,农夫山泉承压

大望财讯
Feb 06

(图源:农夫山泉官网)大望财讯/文作为国内瓶装水行业的龙头企业,农夫山泉自上市以来长期维持业绩高速增长,凭借“天然水”定位和广泛的渠道布局,稳居行业头部位置。然而,在年关将近之际,这家“瓶装水之王”再次遭遇了舆论危机。近日,关于#农夫山泉卖超临期产品引争议##旗舰店买的东方树叶7天后就过期#两大话题登上微博热搜,引发全网热议。与此同时,产品端争议频发、核心业务业绩大幅下滑,增速近乎停滞,曾经稳固的...

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