DJ Bread Financial Holdings Inc. Stock Outperforms Competitors On Strong Trading Day
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Shares of Bread Financial Holdings Inc. $(BFH)$ rallied 3.03% to $79.53 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index rising 1.97% to 6,932.30 and the Dow Jones Industrial Average rising 2.47% to 50,115.67.
This was the stock's fifth consecutive day of gains.
Bread Financial Holdings Inc. closed 3.05% short of its 52-week high of $82.03, which the company reached on January 9th.
The stock outperformed some of its competitors Friday, as Visa Inc. Cl A (V) rose 0.74% to $331.58, American Express Co. $(AXP)$ rose 1.28% to $359.15, and $Capital One Financial Corp(COF-N)$. $(COF)$ rose 2.70% to $222.79.
Trading volume (763,376) remained 125,010 below its 50-day average volume of 888,386.
Data source: Dow Jones Market Data, FactSet. Data compiled February 6, 2026.
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February 06, 2026 17:20 ET (22:20 GMT)
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