双轮驱动、数字赋能:绿城中国如何实现高效去化?

中房网
Feb 06

中房网讯绿城中国在当前房地产市场持续承压、行业深度重塑的背景下,展现出较强的营销去化能力,其策略兼具精准性、创新性与执行力,有效支撑了销售业绩与现金流安全。  一、整体销售表现稳健,去化指标优于行业  2025年上半年,绿城中国实现总合同销售金额约1,265亿元,其中自投项目销售额854亿元,权益金额608亿元,权益比提升至71%。在Top10房企平均销售同比降幅达14%的行业环境下,绿城操盘销售...

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