Shoppers Are Engaging More With Under Armour -- Market Talk

Dow Jones

Feb 07

1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. "Brand health in the U.S. continues to improve," CEO Kevin Plank says on a call with analysts. "Awareness, consideration and engagement are trending higher, particularly among younger athletes." The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more "elevated products" to the market this year in new silhouettes and colors. Shares climb 15%. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 06, 2026 13:24 ET (18:24 GMT)

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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. 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Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. (connor.hart@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 06, 2026 13:24 ET (18:24 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2609515520","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2609515520","pubTimestamp":1770402240,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. \"Brand health in the U.S. continues to improve,\" CEO Kevin Plank says on a call with analysts. \"Awareness, consideration and engagement are trending higher, particularly among younger athletes.\" The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4588":"碎股","UA":"安德玛公司C类股","BK4202":"服装、服饰与奢侈品","BK4585":"ETF&股票定投概念","UAA":"安德玛公司A类股"},"translate_title":"购物者越来越多地参与Under Armour——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UA":0.78,"UAA":0.9},"content_text":"1324 ET - Under Armour is scooping up share within the crowded athletic-apparel market. \"Brand health in the U.S. continues to improve,\" CEO Kevin Plank says on a call with analysts. \"Awareness, consideration and engagement are trending higher, particularly among younger athletes.\" The company's HeatGear and ColdGear baselayer products stand out as top performers and remain a steady engine for the business, Plank says. Beyond those staples, the company is seeing a positive consumer response to new launches, and it plans to bring more \"elevated products\" to the market this year in new silhouettes and colors. Shares climb 15%. (connor.hart@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 06, 2026 13:24 ET (18:24 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}