在照明行业步入存量竞争阶段的背景下，一二线城市市场已呈现典型的“三高”特征——品牌集中度高、价格竞争强度高、产品同质化程度高。在此背景下，传统“跑马圈地”模式难以为继，不少照明企业纷纷启动“渠道下沉”战略，通过精准触达县域市场实现增量突破，构建“最后一公里”的竞争优势。本期，将通过昕诺飞、公牛集团、雷士照明、木林森、阳光照明、佛山照明、三雄极光、立达信等各大企业的渠道选择方向以及布局，探究其...
Source Link在照明行业步入存量竞争阶段的背景下，一二线城市市场已呈现典型的“三高”特征——品牌集中度高、价格竞争强度高、产品同质化程度高。在此背景下，传统“跑马圈地”模式难以为继，不少照明企业纷纷启动“渠道下沉”战略，通过精准触达县域市场实现增量突破，构建“最后一公里”的竞争优势。本期，将通过昕诺飞、公牛集团、雷士照明、木林森、阳光照明、佛山照明、三雄极光、立达信等各大企业的渠道选择方向以及布局，探究其...
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