营收下滑,轩尼诗放下了高端的面子

21世纪经济报道
Feb 07

新浪财经“酒价内参”重磅上线 知名白酒真实市场价尽在掌握   距离春节还有不到十天,烈酒迎来消费旺季。   和高端白酒一样,干邑作为高端礼赠与商务宴请的传统选择,每年此时都会迎来节前上涨行情。   在中国市场,最受认可的干邑莫过于“三大洋”(马爹利、人头马、轩尼诗)。在有白兰地消费习惯的广东、福建市场,人头马VSOP、马爹利名士VSOP和轩尼诗VSOP是当地宴席上最常见的产品。   近年来,“三...

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