咖啡价格战落幕:9.9元时代终结,现制咖啡市场开启精细化竞争新篇

ITBEAR科技资讯
Feb 07

临近春节,本土连锁咖啡市场迎来重要转折——库迪咖啡正式宣布取消全场9.9元优惠活动。这一决定与2024年5月、7月其高管宣称"9.9元定价再战三年"的表态形成鲜明对比,引发行业对价格战走向的深度讨论。值得注意的是,此前在库迪低价攻势下被迫应战的瑞幸,也早在2023年就逐步收缩优惠范围,转而通过每周发放消费券维持部分产品低价。根据库迪点单小程序显示,当前仅有少数饮品维持9.9元价格,主流产品价格已...

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