走进超市饮料区,琳琅满目的饮品早已覆盖各类消费需求——碳酸饮料的酣畅、无糖茶的清爽、HPP果汁的新鲜,已成为现代生活的标配。而在百花齐放的饮品赛道中,草本饮料凭借“药食同源”的健康标签异军突起,正迎来一场新旧品牌的激烈角逐。一边是王老吉推出1828万元钻石套装试图破圈吸睛,一边是元气森林、农夫山泉等新旧品牌纷纷入局。千亿市场规模的背后,既蕴藏着肉眼可见的增长红利,也隐藏着同质化严重、品牌突围艰难的...
Source Link走进超市饮料区,琳琅满目的饮品早已覆盖各类消费需求——碳酸饮料的酣畅、无糖茶的清爽、HPP果汁的新鲜,已成为现代生活的标配。而在百花齐放的饮品赛道中,草本饮料凭借“药食同源”的健康标签异军突起,正迎来一场新旧品牌的激烈角逐。一边是王老吉推出1828万元钻石套装试图破圈吸睛,一边是元气森林、农夫山泉等新旧品牌纷纷入局。千亿市场规模的背后,既蕴藏着肉眼可见的增长红利,也隐藏着同质化严重、品牌突围艰难的...
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