谷子经济上市潮涌动,IP竞争成关键,潮玩市场未来何去何从?

ITBEAR科技资讯
Feb 08

随着泡泡玛特在资本市场上屡创佳绩,潮玩行业迎来前所未有的上市热潮。百亿规模的卡牌企业卡游、被称为“最像泡泡玛特”的52TOYS、获得雷军投资的铜师傅,以及名创优品分拆的TOP TOY等品牌,纷纷在港交所门外排队,试图复制泡泡玛特的成功路径。与此同时,来自下沉市场的桑尼森迪和主打高端收藏市场的Suplay等新兴势力,也加入这场资本盛宴。“谷子经济”概念在中国资本市场的爆发始于2024年末至2025...

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