核心观点Meta 发布25Q4 业绩:Q4 营收599 亿美元,同比增长24%,净利润同比+38%至228 亿(+7.74% vs consensus)。广告在reels和AI 的带动下仍然强势,广告量价齐升,后续指引持续强劲,远超市场预期,Threads 商业化效果良好,Reels 商业化持续释放。本次指引较高核心缓解了前期市场担忧的Meta AI 投入ROI 崩塌风险,实际管理层表示2026 ...
Source Link核心观点Meta 发布25Q4 业绩:Q4 营收599 亿美元,同比增长24%,净利润同比+38%至228 亿(+7.74% vs consensus)。广告在reels和AI 的带动下仍然强势,广告量价齐升,后续指引持续强劲,远超市场预期,Threads 商业化效果良好,Reels 商业化持续释放。本次指引较高核心缓解了前期市场担忧的Meta AI 投入ROI 崩塌风险,实际管理层表示2026 ...
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