呷哺这回真没脾气了

未来消费Lite
Feb 08

作者| 云开编辑| 方乔曾经在北京西单排队半小时才能吃上的呷哺呷哺,如今在不少商场里显得冷清。创始人贺光启2026年开年频繁为呷哺牧场和呷哺牛排两个新品牌站台,试图以平价策略重新抢回市场。与此同时,集团旗下中高端品牌凑凑正在全国范围内经历关店潮,郑州、厦门、苏州等城市的部分门店相继消失。从2021年首次亏损至今,呷哺呷哺已连续四年半累计亏损超13亿元,陷入高端化失败与平价市场失守的双重困境。01...

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