反客为主!日本彩电市场进入“中国方案”时代,这预示着什么?

视听圈
Feb 08

您能相信吗?在素有“彩电王国”美誉的日本本土,其彩电市场格局已发生了颠覆性的改变。即,超过一半的市场份额被中国彩电品牌“拿下”。据日本调查公司BCN综研的最新数据显示,在2025年日本国内彩电市场中,中国品牌海信和TCL已“占据”了五成的市场份额。 其中,已经被海信“收购”的东芝REGZA电视继续占据日本彩电市场第一。此外,BCN还特别提到一个事实,那就是随着索尼电视业务即将并入TCL主导的合资...

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