“中国屏”“中国AI” 在米兰冬奥批量出圈,冰雪体育营销加码

第一财经
Feb 08

正在意大利米兰与科尔蒂纳举行的2026年冬季奥林匹克运动会举世瞩目。与往届相比,越来越多的中国科技产品正赋能冬奥会的顺利举行,而本届冬奥会也成为中国智造进一步向全球展示科技实力的“黄金窗口”。“冬奥会上,进攻者(品牌)胜。”广告门创始人兼CEO劳博向第一财经记者分析说,中国品牌云集米兰冬奥会赞助商及相关体育营销的阵营,无论是已发展了60多年的长虹,还是热门品牌如安踏、阿里巴巴、TCL等,既表现了...

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